Flo Sets New Standards for Data Protection in Health Tech

Flo is amongst the few health technology companies to obtain the ISO 27701 certification in privacy, highlighting its commitment to data protection

Used by over 300 million people around the globe, and available in more than 20 languages, Flo is both the most popular female health app, and the most recommended by doctors. 

In an industry defining achievement, Flo has obtained the ISO 27701 certification — the gold standard from the International Organization for Standardization (ISO) for Privacy. 

This achievement is particularly rare in the health technology sector, and corroborates the company’s prioritisation of user safety and being the most trusted digital source for​ ​women's health information. 

The period app uses over a hundred medical experts to provide curated ovulation tracking, personalised health insights, expert tips, and a fully closed community for women to share their questions and concerns. 

Prioritising privacy in health technology

In 2022, and subsequently recertified in 2023, Flo was also the first period and ovulation tracker to gain the Information Security ISO 27001 certification.

“As the most downloaded female health app worldwide, it is our responsibility to ensure the utmost privacy of the Flo app,” said Sue Khan, Vice President of Privacy and Data Protection Officer of Flo.

“In 2023, we achieved remarkable milestones, including the establishment of our Privacy and Security Advisory Board, the open-sourcing of our Anonymous Mode feature, and the integration of post-quantum cryptography into this feature. Beyond this, our award-winning Anonymous Mode feature was recognised as one of Fast Company’s 2023 World Changing Ideas, TIME’s Best Inventions of 2023, and won the IAPP’s Privacy Innovation Award. Achieving the ISO 27701 Privacy Certification is an acknowledgement that privacy is indeed embedded within Flo’s organisation and is a testament to Flo’s commitment to safeguarding user data in accordance with the most stringent global privacy standards. We look forward to all that we will accomplish together in 2024.”

Khan joined Flo in 2023, having previously been Global Counsel UK and Vice President of Global Privacy at Babylon by EMed. She has a decade of experience in data protection leadership for companies including O2 and Hasbro, and a background in law. 


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