Bob Hackney, Chief Technology Officer at PerfectServe, brings a unique combination of military precision, strategic insight and human-centred leadership to the healthcare technology sector.
Grounded in the core values instilled during his time in the United States Marine Corps, Bob applies a mission-first mindset to one of the most complex challenges of our time: transforming healthcare through digital innovation.
Bob’s career reflects a deliberate trajectory of growth, adaptability and impact. After serving in the Marine Corps, he entered the world of telecommunications, working on infrastructure projects in developing countries. His early exposure to high-stakes environments laid the foundation for his leadership style—focused, resolute and capable of driving results under pressure.
Proven expertise
Bob’s next significant chapter unfolded at DaVita, a leading provider of dialysis services, where he led the shift from monolithic architecture to a cloud-based environment in partnership with Google. The initiative modernised DaVita’s infrastructure and improved agility, data accessibility and system resilience, which are vital in the high-demand healthcare sector.
His expertise in cloud transformation later proved instrumental in the fintech space, where he supported several private equity-backed firms in transitioning from legacy on-premise systems to cloud-native platforms.
Now at PerfectServe, a clinical communication and collaboration platform with more than 25 years of industry expertise, Bob focuses on a clear and purposeful mission: “To send the right message to the right caregiver at the right time.”
This guiding principle shapes PerfectServe’s technology roadmap and reinforces its position as a key partner to hospitals and healthcare systems.
AI’s potential
A vocal advocate for artificial intelligence, Bob views it not as a replacement for human judgement but as a strategic enabler.
“AI has the potential to eliminate inefficiencies and improve responsiveness in clinical settings,” he notes.
By embedding AI into core processes, Bob aims to reduce clinicians' administrative burdens and deliver more responsive, intelligent systems that support rather than hinder frontline healthcare workers.
His leadership style is rooted in empathy and continuous improvement, with a focus not only on technology but also on people, whether it’s the engineers building the solutions or the clinicians relying on them to care for patients. His people-first philosophy ensures that innovation at PerfectServe remains grounded in real-world challenges and outcomes.
Championing people and tech
Bob’s journey from the Marine Corps to the boardroom demonstrates the powerful intersection of discipline, technical acumen and a steadfast belief in service.
At PerfectServe, he continues to chart a bold path forward, championing digital transformation while never losing sight of the individuals behind the technology.
His work exemplifies the role that thoughtful, mission-driven leadership can play in reshaping the future of healthcare.
To read the full article in the magazine, click HERE.
