Capgemini acquires digital customer engagement specialist LiquidHub

By Jonathan Dyble
Capgemini has announced that it has acquired digital customer engagement firm LiquidHub in a deal worth €400mn (USD$498.1mn), twice the value of Liqui...

Capgemini has announced that it has acquired digital customer engagement firm LiquidHub in a deal worth €400mn (USD$498.1mn), twice the value of LiquidHub’s 2017 revenue.

LiquidHub has developed a number of specialised platforms in order to execute complete customer engagement, such as its Speciality Pharma Insights Platform. This aligns a number of channels across the pharmaceutical industry, from patients to providers, providing a more seamless experience for all parties.

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“LiquidHub’s passion to help clients uncover new ways to engage with their customers, supported by robust digital expertise and a strong track record in complex technology execution, was a natural fit with the end to end digital services that Capgemini provides enterprises around the world,” comments Paul Hermelin, Chairman and CEO, Capgemini Group.

“The team’s customer centric mindset was evident, and its impressive employee retention record is a testament to the strength of LiquidHub’s purpose, vision and values that are complementary to those of Capgemini.”

The acquisition accelerates the company’s ongoing portfolio shift strategy, with a particular focus on digital and cloud, whilst also reinforcing the expansion of its digital consulting capabilities across North America.

The transaction is set to close in the next couple of months.

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