Oura’s AI Model for Personalised Women’s Health Guidance

Nearly eight in 10 US adults go online to look up health symptoms or conditions, according to a 2025 study by the University of Pennsylvania.

The study reveals that women in particular are increasingly turning to AI for guidance, especially when it comes to menstrual cycle changes or perimenopause symptoms.

Health technology company Oura – known for its Oura Ring – has announced its proprietary large language model designed for women’s health.

Personalising women’s health

Oura has rolled out the model for testing in Oura Labs, as a new model within the Oura Advisor experience.

It draws from a foundation of established medical standards, research and knowledge sources.

These sources are reviewed by Oura’s team of women’s health experts and clinicians and are integrated into the model alongside biometric signals and trends to deliver personalised guidance.

Oura’s model is customised to reflect women’s unique physiology and lived health experiences, shifting Oura’s use to one that is more personalised and empathetic.

Ricky Bloomfield, MD, Chief Medical Officer at Oura, says: “This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members.

“Women’s health is too complex – and too often overlooked – to rely on one-size-fits-all systems.

“By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we’re setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes Oura uniquely powerful.”

Supporting women in their health journey

Oura’s new women’s health model builds on Oura Advisor’s existing generative AI, health-sensing algorithms and biometric tracking.

This helps provide more accurate, reliable and accessible health guidance for women.

Oura Advisor can interpret health questions from the perspective of women’s physiology, menstrual cycles and life stages, adding context where other general AI models could fail.

When asked a question, Advisor references its body of women’s health research and knowledge sources, while analysing signals and trends across sleep, activity, cycle and pregnancy data and stress.

It is specifically designed to be non-dismissive, reassuring and emotionally supportive, helping women to feel more seen and equipped to have informed conversations with their healthcare providers.

Chris Curry, MD, Clinical Director of Women’s Health at Oura and board-certified OB/GYN, says: “Women’s health questions are often deeply personal and high-stakes and they deserve answers that can be trusted.

“With this model, we’re providing the kind of preparation and insight that I wish every one of my patients had before coming to their appointment.”

Privacy with health data

According to Oura, its new custom women’s health model is built on the belief that “advancements in AI should not come at the expense of privacy”.

The model is hosted entirely on infrastructure controlled by Oura, with the company promising that conversations are never sold, shared or used to train public or third-party AI systems.

Members can choose to opt in or out of the Oura Labs testing stage at any time.

Women who opt in to test the model in Oura Labs are provided with early access to the experimental AI model as well as having the opportunity to help shape the model’s development.

By helping contribute feedback to Oura, members can transform their individual experiences into collective intelligence.

This can help unlock deeper insights and understanding around cycles, fertility, pregnancy and hormonal health.

Oura’s aim with this model is to accelerate progress in how women’s health is understood and supported.