Technogym signs deal to become Official Fitness and Wellbeing online knowledge partner to CSP
The Wellness Company Technogym has signed an exclusive deal to become the Official Fitness and Wellbeing online knowledge partner to the Chartered Society of Physiotherapy.
The agreement will bring expertise and research capabilities of largest membership company in the physiotherapy profession with Technogym’s market-leading fitness and wellbeing knowledge.
The deal will provide members of the society with information and insight on using the endorsed fitness equipment such as the Leg Press through the CSP website.
The co-branded dedicated Fitness and Wellbeing area of the site will be launched in the late September, housing specific content and associated guidance, thought leadership and updates supplied by Technogym.
The co-branded pages will also provide an excellent platform for Technogym to share its expertise-based with CSP members to educate and inform them and the wider physiotherapy industry as a whole.
Apart from the dedicated area on the website, the knowledge partnership will also create other opportunities for CSP member engagement.
Technogym will be contributing to the issues-based content to Frontline, CSP’s membership magazine and to their quarterly e-news updates.
The CSP deal marks another important milestone in Technogym’s thought-leadership programme. It also provides innovative fitness and wellbeing solutions for corporate companies, medical programmes, and professional sport centres, as well as to gyms and private houses world over. It is also committed to helping every individual achieve personal wellness physical activity and personal wellness.
Medical and Health Business Manager for Technogym UK, Mark Jones said, “Our ever-increasing involvement with physio and rehabilitation units are both in the sports and healthcare domains now allows us to share our extensive knowledge in this space with some of the most influential organizations in the industry.” Mr. Jones also said, “We are thrilled to have signed this knowledge partnership with the CSP and we look forward to providing their members with new, innovative and exciting developments in the use of fitness equipment in physiotherapy.”
Director of Marketing and Communications for CSP, James Hale said, “A major priority for our organization is to put our members at the heart of all our activity. The evolution of Technogym’s work in physiotherapy has been an impressive process spanning nearly three decades and we feel confident that by establishing a knowledge partnership such as this, that our members will be able to engage with, and benefit from, informed and leading-edge content from leaders in their field.”
Technogym is a wellness company and is also a premier world leader in the design of fitness and wellness equipment. It is headquartered in Cesena in Italy.