Klick Health survey: four big trends in healthcare innovation

By Ben Mouncer
One finding from a recent consumer survey by Klick Health was that only 17% of people believe healthcare sectors to be the most innovative. Managed Hea...

One finding from a recent consumer survey by Klick Health was that only 17% of people believe healthcare sectors to be the most innovative.

Managed Healthcare Executive identified Klick Health Senior Vice President Keith Liu's four big trends from the survey:

Desire for increased innovation in healthcare
While only 17% of consumers perceive health-related industries as being most innovative today, the poll found that over 40% of consumers believe that creative innovation will impact healthcare over the next five years.

Almost half said it will help physicians better treat and diagnose patients, 20% say it will help patients and their loved ones better manage and care for their health, and 19% say it will help prevent disease.

Belief that healthcare innovation will enhance the patient-physician experience
Ninety-one percent of consumers believe that innovation will positively impact healthcare over the next five years with a large portion saying that the patient-physician experience will benefit the most from innovation.

Specifically, almost half of respondents said innovation will help physicians better treat and diagnose patients, with another 20% saying that it will help patients and their loved ones better manage and care for their health, and 19% saying that it will help prevent disease.

Perception that technology will help consumers manage their health
Ninety percent of people say that technology will have a positive impact on their health in the future. Specifically, 70% believe that technology will have the biggest impact in helping them personally manage their own health. 

Opportunity for emerging technologies to play larger role in people’s health 
It’s worth noting that only half of respondents indicate that technology has had a positive impact of their personal health and/or wellness. Furthermore, only 41% claim to have ever personally used innovative technology to help manage their health.

This reveals a gap between between the large percentage of consumers who feel that technology will help healthcare in the future, and the much lower percentage of consumers who have ever had a positive experience with technologies managing health in the past.

More importantly, it demonstrates that there are significant growth opportunities for innovative technologies aimed at helping patients and consumers manage their health.

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