Reebok oxygen claim not scientifically proven

By Admin
The Advertising Standards Agency (ASA) has ordered sportswear firm Reebok to remove an advert which it says published unsupported claims. Reebok said i...

The Advertising Standards Agency (ASA) has ordered sportswear firm Reebok to remove an advert which it says published unsupported claims.

Reebok said in a promotional leaflet that its ZigTechApparel which is “engineered with Celliant fibres” is able to increase oxygen levels in the body by up to seven percent.

The company says that this is made possible because the fibres allow infrared light that is emitted from the body to be reflected back towards it, which in turn enables capillaries to relax and increases blood flow.  

However, the ASA feels that the studies which Reebok submitted to support the claim do not offer “documentary evidence for claims capable of objective substantiation.”

READ MORE FROM THE WDM CONTENT NETWORK:

To read the latest edition of Healthcare Global, click here

The leaflet featured F1 racing driver Lewis Hamilton who has previously been involved in advertising campaigns for Reebok, recently promoting the Reezig ZigTech trainers.

Hamilton appeared in the advertising leaflet wearing the Reezig ZigTech trainers, something which Reebok also received a warning for after the ASA said it could lead consumers to believe that the trainers have been engineered with the new technology, which they have not.

A spokesperson for Reebok said in a statement: “We accept but disagree with this ruling, which was based on one complaint about one leaflet.”

“The leaflet clearly showed the shoe on one side and the clothing on the other and, in our view, was not misleading.”

She went on to say that the Celliant fibres were a “clinically proven technology to which we remain firmly committed.”

 

Lewis Hamilton in a Reebok ZigTech advert:

Share
Share

Featured Articles

Amazon Prime & One Medical to revolutionise healthcare

Amazon's vision for health is one that is affordable & convenient. Together, One Medical & Amazon Prime are a prescription for better healthcare

Creating robust pharma supply chains with delivery devices

John Swift, Head of Supply Chain at Owen Mumford Pharmaceutical Services, discusses how lifecycle management is key to a safe supply of pharma products

From Ukraine to Myanmar, reports reveal attacks on hospitals

Reports from the Centre for Information Resilience shows Russian army attacked Ukrainian hospitals & Myanmar’s military Junta targeted medical facilities

The use of AI in biopharma according to L.E.K. Consulting

Technology & AI

Novartis Kisqali minimises breast cancer recurrence

Medical Devices & Pharma

Rimidi CEO Lucienne Marie Ide on improving patient outcomes

Hospitals