Fitbit lunches its new platform Fitbit Care

By Catherine Sturman
Fitbit has had a tumultuous couple of years, but is beginning to find its feet within the healthcare market against players such as Apple and Jawbone (w...

Fitbit has had a tumultuous couple of years, but is beginning to find its feet within the healthcare market against players such as Apple and Jawbone (which has since been liquidated), and undertake a number of mergers and acquisitions to cement its position in the industry.

Recently introducing its platform, Fitbit Care into the market, the business is looking to target employees maintain their health by focusing on health plans and employers which can support employee goals.

Following on from its acquisition of health coaching business, Twine Health, the company has enhanced its wearable health-tracking capabilities by embedding the use of health coaching, which can be adopted in the workplace and help to lower healthcare costs.

See also

Accessible through the Fitbit Plus app, users can be enrolled by their employer, health system or plan, and is not yet available for public use. Up to five million Humana members will be able to access the platform, according to Business Insider.

Working in the same manner as before, the technology will effectively combine its health coaching capabilities with self-tracking and virtual care to reach certain goals, such as lowering blood pressure, or supporting those with long-term conditions such as diabetes or hypertension.

However, all data received through the technology will be accessed by healthcare professional who can develop a bespoke package for each user to follow through the coaching application. The coach and associated care team will then provide guidance through phone calls and regular meetings to support users full-time.

The technology will also help users connect with like-minded individuals through the introduction of Fitbit’s social network, where workouts are accessible to support employees further.

 

 

Share

Featured Articles

A new perspective on autism support with modern technology

Dr Louise Morpeth, CEO at Brain in Hand, discusses new technologies for autism support & creating better access for people with autism to access healthcare

Efficient communications can reduce hospital emergencies

Roni Jamesmeyer, Senior Healthcare Manager at Five9, explains how proactive communications can reduce emergency situations in hospitals & support patients

Promoting equality and diversity to increase economic growth

As businesses report the benefits of equality, we explore global barriers for women & LGBTQ+ individuals & the impact on their wellbeing

Global Population Health Summit took place in New York

Hospitals

MEDSIR research closer to ‘the end of chemotherapy’

Medical Devices & Pharma

5 minutes with Sonia Powar, BGF’s Healthcare Investments

Digital Healthcare