Omnicom Health Group acquires Elsevier's Pharma Communications business in Japan

By Catherine Sturman
Encompassing over 3,200 dedicated healthcare communications specialists, Omnicom Health Group (OHG) is organised around four customer groups—healthcar...

Encompassing over 3,200 dedicated healthcare communications specialists, Omnicom Health Group (OHG) is organised around four customer groups—healthcare professionals, patients, payers, and medical, evidence and regulatory stakeholders.

Its decision to acquire the Pharma Communications business in Japan under Elsevier, part of RELX Group, follows on from its success within the healthcare communications business for over 30 years.

The acquired business and employees will become part of a newly-named healthcare marketing communications agency, EMC K.K, which will be a 100% owned subsidiary of Omnicom Group. The acquired unit's management team also joins EMC, with Takao Ozawa promoted to Managing Director. He will report to David Stark, CEO of Omnicom Health Group Asia Pacific (OHG AP).

EMC further strengthens OHG's roster of leading healthcare agencies in Japan, which also includes Targis, Rx Healthcare, Polaris Consumer Health, CDM Tokyo, and the digital marketing and healthcare market research company MCI.

See also

"Our clients' resolve to extend global initiatives to Japan and their desire to partner with us is due to the excellent reputation of our companies, which has created a huge opportunity for us to grow our business," said Ed Wise, CEO, Omnicom Health Group.

"The addition of EMC's talented healthcare specialists, and their long term good standing in the market enables us to meet growing client demand and maintain the best service offering in Japan."

"The brand name EMC commemorates a proud 38-year history delivering excellence in medical communications as the pharma communications business unit of Elsevier Japan," explains David Stark, CEO of OHG AP.

"EMC's outstanding talent adds significant medical communications capacity to Omnicom Health Group in Japan. With EMC, we now have unmatched scale, depth and breadth of dedicated healthcare communications services, making us the best partner for clients and helping us deliver on our mission: Communications for a Healthy Life."

 

 

Share

Featured Articles

Hyfe AI uses acoustic AI in its digital cough monitoring

Hyfe uses acoustic AI in its digital cough monitoring. Dr. Joe Brew, Co-Founder & CEO of Hyfe AI, tells us more about coughing technology post-COVID-19

Siemens: smart finance to help medical technology growth

Penny Pinnock, Business Development Manager at Siemens Financial Services UK, discusses how adopting digital technology can support the healthcare sector

Healthcare Digital news roundup: prostate cancer & AI

This week in Healthcare Digital, we heard from experts in the sector: Trevor Dearing from Illumio, Avenda Health’s Brit Berry-Pusey & Vish Charan of Abbott

Lexica shares post-COVID-19 digital healthcare trends

Digital Healthcare

Medical devices expanding senior healthcare innovation

Medical Devices & Pharma

Abbott’s CRM medical devices can help cardiac arrhythmia

Medical Devices & Pharma