Petrizzio: synonym of excellence in feminine personal care and beauty products

By Admin
Share
Chile's high competition within makeup and feminine personal care retail demands creative strategies; Petrizzio has relied on its own genius to make...

Chile's high competition within makeup and feminine personal care retail demands creative strategies; Petrizzio has relied on its own genius to make way in the market and clear margins satisfactorily, bringing high revenue through mutual growth partnerships, as Marcelo Salgado, Chief Operating Officer for Laboratorio Petrizzio, explains.

Click here to read the latest edition of Healthcare Global magazine!

"We have done a good job at managing our expansion in the retail market; in fact, our growth is above the average in the cosmetics industry. The Chilean market is mainly focused on retail, this is why we partner with our clients, creating mutual growth strategies," the executive said.

Guaranteeing the supply chain

Building and nurturing solid relationships with clients and suppliers is a priority for the company's business model. Consumers' profile is clearly defined, and this allows for establishing effective strategies and service guidelines. Demand for Petrizzio products grows during certain holidays, knowing facts such as these along the laboratory to plan seasonal strategies well ahead of schedule, resulting in profitable deals for their clients, suppliers and themselves.

RELATED TOPIC: The success story of PAML: Pathology Associates Medical Laboratories

RELATED TOPIC: Princess Alexandra Hospital: Nationally recognised for excellence, expertise

"Partnerships are crucial within our industry sector. Our product output is 90 percent for women, and we've earned their trust with our products' quality and affordable prices. Consumers rely on Petrizzio products to give as a gift to their loved ones and their friends for birthdays and holidays," Salgado shared.

Designing (and marketing) the products of tomorrow

One of Petrizzio laboratories' routine efforts are due to the seasonal nature of high sales timing for its products. This demands a marketing strategy similar to the one recurred to in the fashion industry, by developing product lines to enhance looks according to the year's seasons.

"We launch new products every year, designing for two kinds of seasonal looks: autumn/winter and spring/summer, and always with an innovative product," explained the COO ... Click here to read the rest of the article on Healthcare Global!

Let's connect!   

Share

Featured Articles

NTT & Olympus: World's First Cloud Endoscopy System

NTT and medical technology company Olympus put on a demonstration, showing the IOWN APN's low-latency capability, for the first cloud endoscopy system

Richter BioLogics' New Biopharmaceutical GMP Facility

Richter BioLogics GmbH & Co KG's a new biopharmaceutical GMP facility in Germany will boost production capabilities and local employment

GE HealthCare's Pilot Study Shows Value of Portrait Mobile

A pilot study from GE Healthcare has shown the value of Portrait Mobile Continuous Monitoring Solution, a leap in post-surgical monitoring efficiency

50% of Teens to be Affected by Myopia Globally by 2050

Telehealth & COVID-19

NVIDIA’s AI Insights for Diabetes Prevention with GluFormer

Technology & AI

Novo Nordisk's CagriSema Next Gen Weight-Loss Treatment

Medical Devices & Pharma