5 best rules for designing healthcare websites

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As the internet and IoT continues to be an essential part of the industry, healthcare organizations face several challenges. Pharmaceutical companies, p...

As the internet and IoT continues to be an essential part of the industry, healthcare organizations face several challenges. Pharmaceutical companies, physicians and non-profits have all encountered hurdles surrounding digital media.

Below are five of the top practices to assist with the healthcare website design process to help overcome those obstacles.

RELATED TOPIC: AT&T, Permobil expand IoT concepts with connected wheelchair

Employ quality SEO content

Content is a key to a successful website, and search engines are constantly probing the internet for high-quality content. Although it may be difficult getting your content to resonate with the entire community, it’s worth a shot.

Utilize your website as a marketing tool

The ability to publish opinions, stories and content while providing interactions with your brand is the biggest advantage of a website. If you keep your users in mind while designing your site, you can measure it effects and make changes based on reactions and other actionable data.

RELATED TOPIC: Google and Twitter partner: 5 ways physicians can benefit from social media

Integrate social media tools

Applying social media integration allows you to use it as a tool to enhance marketing, outreach, visibility sand services within local communities and the marketplace.

Make sure your site has clear and trackable CTAs

Aside from designing the important CTAs, you should also track its effectiveness and conversion rates. Data and analytics tell the true story, and having strong analytics practices in place can increase the efficiency of any CTA and help your organization complete its mission.

RELATED TOPIC: How pharma companies are using social media to learn about drugs' affects on patients

Continually improve the user-experience of your site

It is vital for a healthcare organization to enhance the user experience of their site by executing user-friendly and responsive web designs. This allows consumers to obtain information, access tools, engage and take action easily.

Source: Raintree Systems

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