In August 2020, biotechnology company Moderna, headquartered in Cambridge, Massachusetts, was deep in the fight against COVID-19. While the company harnessed the power of digital in driving its clinical innovation, it recognised that it also needed to build a powerful digital ecosystem to enable its global commercialisation goals.
It was at this time that Barbara Salami joined Moderna as Vice President of Digital for Commercial to create a strategy and build a digital capability to support the commercial organisation.
“I started my career as an engineer, however I pivoted into other areas that have gotten me to where I am today. Looking back, I am glad that I wasn’t afraid to be vulnerable, stayed curious and open minded,” explains Salami who is also a mother of three.
Salami ’s role at Moderna is to help the organisation utilise innovative and disruptive ways for digital technology to support the business. She manages three tiers: delivering simplification through digital technology, building an automated intelligence engine to power understanding of performance and creating a frictionless experience for external stakeholders